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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

by West, Douglas C | Ford, John B., (John Battice), 1949- | Ibrahim, Essam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2006Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8101 WE ST.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

by West, Douglas C | Ford, John B., (John Battice), 1949- | Ibrahim, Essam.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8101 WE ST.

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